WOMB Doula Certification

WOMB Doula Certification needed a visual identity that would represent the legacy work they were doing in cultivating and empowering a community of birth workers. We achieved this with a bold yet playful brand mark that captures the significant bible verses that root them in the heart of their mission. The full visual brand embodies their life-giving support with a color palette that feels vibrant and inviting.

This client needed the brand to speak with compassion, wisdom and authenticity. They wanted to portray a bold confidence that felt approachable and warm. After many color explorations, we landed on this color palette that conveys earthy warmth and modern boldness.

Working from the Brand Foundation, we crafted a distinct, one of a kind design that is unique and memorable. Our aim was to create a brand mark that evokes meaning and connects back to the deeper brand story. A full logo suite was developed for legibility and functionality across all brand applications.

This visual brand captures exactly what makes WOMB special — every element works together to tell the story of a resource ready to empower birth workers to compassionately serve their communities.

A graphic design with the word 'WOMB' vertically arranged, featuring a plant illustration with leaves and a flower in the center.
A logo with the word "WOMB" and a logo of a tree inside the letter "O," with the subtitle "Wildflower & Oak | Mother & Baby" against a pink background with a mother and baby's hands.
Logo for WOMB with a stylized illustration of an oak tree with wildfloers blooming inside, and text indicating it is related to wildflower and oak mother and baby.
Logo for WOMB with an orange arch containing an oak and flower design, and text that reads "WOMB" with a tagline "Wildflower & Oak | Mother & Baby"
Embossed logo of WOMB with wildflowers inside an oak tree inside outline on a textured, paper surface.
Two smartphones displaying promotional images for WOMB, an organization supporting birth workers. The left screen shows a woman holding a daisy flower with text 'you can totally do this' and the slogan 'The power of a doula begins before birth.' The right screen displays the WOMB logo, text about empowering birth workers through education, and a floral design at the bottom.
A certification card with a stylized oak tree and wildflower graphic, text emphasizing the importance of mothers and birth work, and a logo that reads 'WOMB' with a small tree icon. The background features a baby wearing a light green outfit.
Three logos for WOMB with tree motifs and the year 2024 on an orange background.
A logo with a white tree illustration, surrounded by the text 'Wildflower & Oak I Mother & Baby' and 'WOMB' at the bottom, set against an orange background.
Teal background with the word 'WOMB' written vertically, surrounded by small white floral illustrations.
A person using a laptop, viewing a website about becoming a birth, bereavement, and postpartum doula, with a colorful design featuring flowers and leaves.
A promotional banner for WOMB, Wildflower & Oak Mother & Baby organization. The banner features the WOMB logo with a tree and flowers, a central message about the importance of mothers, and details on certification, community, and mentorship programs, with a color scheme of teal, orange, and light blue.